Tips on How to Seo

HTML and Formatting your Page

Tips on How to SeoThis is where it starts getting a little tougher to understand, but when your website is being designed, it will be created in such a way that everything fits in the way you want it to. For this to happen, there is a special code that is used, and for you to ensure your site is optimised, it makes sense to know how to talk to your web designer or developer, as well as your audience.

  • Title tags not only tell your target audience what your site is about, but they also make use of one of your main keywords, so that the spiders know what your site is about. These should not be any longer than 65 characters with spaces.
  • Header tags are the clever little titles that help to rank your site. These are usually broken up into H1, 2, 3, 4 etc. H1 is the most important and if you want to make sure your site shows up, use your most important keyword in this header tag.
  • Content has already been discussed in this article, but an extra point that must be noted here is that you should put your keywords into your content. However, don’t saturate the content, that is, don’t put keywords all over the place. Instead, identify three and space them out in your article.
  • Meta tags comprise of two main things, namely, a meta title and a meta description. These are in coding speak and are used to further identify your site. Use a meta title with just a three or four words, and a meta description with no more than 165 characters.
  • Navigation is so important too. Every page in your site should have some kind of link or navigation to another page. For example, if you are talking to your audience on your home page about how they can contact you, add a link to your Contact Us page. This makes your site more user-friendly and ensures that search engines rank it. In layman’s terms, it will get your higher up on the totem pole of SEO.
  • The sitemap of your site is exactly what it sounds like. It provides the navigation of your site for all the programmes and spiders that need to find it, and for the creator of the site to make changes when necessary. This is usually done in two formats, XML and HTML.