Blogs

Web Design in Johannesburg

Let’s Design Mobile The amount of people using mobile phones in South Africa is simply staggering. With a massive 10 million smartphones currently in operation, people are using the internet for just about everything they can think of, and that includes looking for information on your website. Well, that’s great to know, but what it does mean for you and your business? Will you have to reinvent the wheel, or the web in this case, and go balls-to-the-wall, ensuring that everything you do is mobile-friendly? Well, in all likelihood, you won’t have to re-strategize, but you certainly will...

Read More

Social Media in Johannesburg

Hey boss,Let’s Run a Social Media Campaign One of the most difficult things that young, up and coming digital marketers encounter is the absolute refusal by those who’ve been in the business longer to go with social media campaigns. It seems that the marketers who still subscribe to old school campaigns, those considered to be above-the-line, simply can’t see the value in putting an ad on Facebook. This may because these businesses have found that their method of advertising, either on TV or in popular magazines has borne fruit, but guess what? It won’t for long. Since Facebook,...

Read More

Seo in Johannesburg

The ABC of SEO, FYI Any writer worth their salt these days has to be able to incorporate SEO, or Search Engine Optimisation, into what they do. Why? Because this is the system that allows businesses to separate themselves from their competitors when consumers use search engines. The more you know about SEO, the more chance you have of getting more customers, advancing ahead of your competitors and staying relevant, and in business. But this is not something that any one individual can do on their own. In fact, getting an experienced SEO professional on board, either as a freelancer or on the...

Read More

Internet Marketing in Johannesburg

Making the Move to Mobile – Marketing Strategies for your Business Think about the one thing that almost every single South African, regardless of race, age or socioeconomic status has. Got it? Well, you may have guessed that it’s debt, or that everyone has a passion to be better, but in truth the answer is a lot simpler. The one thing that everyone has is a mobile phone. Whether it is the cheapest of feature phones, still featuring the old black and white screen and a pixelated snake game, or the trendiest new iPhone 5C, this one item makes it easy for marketers to reach any target...

Read More

Google Adwords in Johannesburg

Violating Google’s Policies – Where SEO Goes to Die PPC and Adwords are two of the latest buzzwords that digital marketers spread around like Smarties at a birthday party. But for those marketers who are still stuck in the age of print and TV, these words probably mean nothing. As they slowly learn about online marketing and using search engines to their advantage though, Google Adwords probably looks more and more compelling. But, ladies and gentlemen, just because it’s online, doesn’t mean it comes with no rules. Google has actually introduced a variety of rules and policies that...

Read More

Twitter Filters Vs. Instagram Filters

The war between Twitter and Instagram seems to be all bloggers can talk about recently. It seems that the war between these two social media giants will only heat up. Within hours of the release of the new Instagram filter titled “Willow”, Twitter released their very own range of filters. There have been rumours that Twitter had been working on a range of filters for some time now and it is quite interesting that they should choose to release it on the very same day that Instagram released their new filter. The war between Twitter and Instagram resulted in some casualties, the Twitter...

Read More