The Internet can sometimes seem like a black hole of information. There seem to be pages on just about every subject the human mind can think of, and then some. When it comes to trying to dig through all of these pages and find the information one is looking for, there really is only one way to do it, that is, using a search engine. Many people have used search engines such as Google and Yahoo but few have taken the time to really think about how they work, and whether they can be made to work better.
While you may assume that this is the job of the clever person who developed these search engines, knowing how a search engine works can actually help you make your business more visible. And knowing how to Seo your website can help you get your site to the top of the search rankings instead of hidden on page five or so of the search results.
How do they Work?
It’s all about spiders, not the types with eight legs and a bad reputation however. These types of spiders are actually programmes that have been created to do all of the searching on the web for us. They latch on to a particular keyword or phrase, and using it, go looking through tons of content to find the right site the searcher has asked for.
How does having this knowledge affect your business? Well, if you want to know what your customers are thinking, it is a good idea to spend some time looking at what they are searching for online. You can tailor your marketing strategy to fit their desires, and thus ensure that when they are looking for something like your product, or even something similar, you turn up at the top of the list.
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